Last edited by Tojataxe
Tuesday, July 21, 2020 | History

3 edition of The strategy of own brands found in the catalog.

The strategy of own brands

Morris, David Ph. D

The strategy of own brands

by Morris, David Ph. D

  • 349 Want to read
  • 19 Currently reading

Published by MCB Publications in Bradford, Eng .
Written in English

    Subjects:
  • Brand name products,
  • Business names,
  • Product management

  • Edition Notes

    Bibliography: p. 77

    Other titlesEuropean journal of marketing
    Statementby David Morris
    SeriesEuropean journal of marketing -- vol. 13, no. 2
    The Physical Object
    Paginationp. 59-78 :
    Number of Pages78
    ID Numbers
    Open LibraryOL14448707M
    ISBN 100905440870
    OCLC/WorldCa7503857

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    “The Brand Mapping Strategy is an exceptional book for those who truly want to build effective brands, rather than just talk about it. Candid and practical, Karen Leland’s emphasis on a research-based approach to brand building is a valuable guide for executives at every level.”Price: $ The cam­paign appeals to the brand’s key mil­len­ni­al male audi­ence. The brand’s focus on this demo­graph­ic has led the brand to invest heav­i­ly in sports spon­sor­ship: Heineken has estab­lished them­selves as a pri­ma­ry spon­sor of the UEFA Cham­pi­ons League, and as a result have been a sta­ple of Wednes­day evening foot­ball nights.


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The strategy of own brands by Morris, David Ph. D Download PDF EPUB FB2

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